For Creators Who Are More Popular On The App Snapchat Has Created A New Feature Called Spotlight Which Rewards Users For Creating And Sharing High Quality Short Form Video Content By Submitting A Video To Spotlight You Have The Chance To Get Featured On Snapchat S Spotlight Homepage Where Millions Of Users Can View Share And Engage With Your Content By Consistently Engaging With Your Followers Posting Stories And Using Various Features Within The App You Can Steadily Increase Your Score Which Can Make You Feel More Connected To The Platform And The People Using It Seeing Your Score Rise Can Also Be A Tangible Reminder Of Your Activity And Engagement On The App Which Can Feel Rewarding And Motivating As Your Score Grows You May Find That You Re Able To Unlock More Features And Expand Your Reach Within The Snapchat Community Allowing You To Connect With Even More People And Feel Like You Re Part Of A Thriving Online Ecosystem Essentially Your Snapchat Score Is A Running Tally Of Your Activity On Snapchat Including Snaps Sent Snaps Received Users Added Stories You Send And More Many Users Compare Snapchat Scores As A Way To Compete With Each Other Snapscore Is Snapchat S Way Of Rewarding You With Points For Your Activities On The Platform Based On A Top Secret Equation Only Snapchat Really Knows Your Brand S Snapchat Score Is Based On The Number Of Snaps Received And Sent As Well As Snapchat Stories Activity Interactions And Video Views In The Discover Tab It S Prominently Displayed On Your Snapchat Profile And Visible To Anyone Who Follows Your Brand On The App One Of The Unique Features Of Snapchat Is The Snapscore Which Gives Each User A Numerical Score Based On Their Activity On The App While It May Seem Trivial At First An Increasing Snapchat Score Can Be A Source Of Pride And Satisfaction For Brands In Essence It Allows You To Engage With Your Customers On Yet Another Platform An Active Snapchat Profile Can Help Brands Connect With Their Audience Through Real Time Engagement Behind The Scenes Content And Creative Storytelling That Resonates With Snapchat S Young And Highly Engaged User Base